Chase New Clients...Dump The Exisiting..

It's one of the most spiritually-non-sensed thoughts in 2024

For any Business Owner/Coach/Agency Owner/Founders..

Onboarding those new big-buck-boxes may lead to..

• ‘Fraction-second’ sales…

• Bull-massed revenue…

• Acquanting Biggies in the pond..

But all those are just signs of…

• Short term thinking…

• Visibility…

• Excitement…

• Underestimating Cost of Onboarding New Clients..

• Lack of Data..

Have you thought of how gut-crunching it is for the long-term…

Picture this…

You started your business on just a laptop..

Nurturing it and growing it like your baby toddler..

You are doing so well…

That you charge 2k-3k project per client..

Expanding your biz…

..you invest in a banger team…

Giving you results like never before..

But one day..

You See a 20k dollar buck-head checking out your gig..

Your dopamine goes disco-dancing...

But your team can go drowning in tsunami-work…

Ignoring them..

You onboard him..

You do submit the work..(but just at time)

Your team gets vacuum to you as you sign up those giants..

In this your old daddies(previous clients)…gets upset too..

Resulting in termination of your contract..”Lack of attention”..

After some weeks those Giants…Yes with 20k just left saying..that you're just not authentic enough…

..Now you are here..

With the profits evaporated..

Team burned up..

Accountant warning bankruptcy..

Three major accounts threatening to leave..

Harsh Reality Hits your guts..

Your Hunger for New Clients has cannibalized your baby-toddler…

But hey don't worry…

There Is a Reason…

Why does Peter Drucker say…

“The Purpose of Business is to create and keep the Customer..”

Some will still say…

You may miss the big bonkers with the bank..

Do you know the competitive advantage you have with them..

But the profits from them are just mind-bending as Nolan's Art..

Existing customers won't go anywhere.

For them…

Why is It cost-effective to retain those old daddies Of your past…?

• It is less cost to serve..

• They make larger purchases..

• They are the ones to try your New Product..

• Provide valuable feedbacks…and also referrals..

How do you seduce your old daddies..

Show Your vision for them for the future…

Provide meaningful gestures to those clients who achieved something OUT of the norm..

Connect them to the community they'll Never leave even if They're parents get a divorce..

Help Clients think beyond the Immediate success and build long lasting legacies..

Still Not Believe it…

Watch those insane Metrics…

Achieved just via Customer Retention..

1.Starbucks Member's Rewards Program..

It utilizes a points-based system where customers earn "Stars" for purchases, redeemable for various rewards.

• Whooping amount of 31 million active members as of 2023..

• Program contributed to a 7% year-over-year increase in Customer spends..

• Maintaining personalization at scale…

• Keeping The program exciting and engaging..

• Aims to double its 75 million global Starbucks Rewards Members in five years..

2. Adobe’s Shifting towards Subscription model…

Market Capitalization Growth over 87%

Phased Out perpetual licenses.and introduced subscription gradually..

Adobe rolled out more updates…hence improved Customer satisfaction..

Predict Customer behavior and reduce churn..

Okay these were like giants in the Sea..

Let's go to a place familiar to both of us…

3. Hairdresser

Take a thought to yourself..

What would you choose..?

A)

Try a different hairdresser..though has 10 Years of trimming hair everywhere..

Or

B)

Go to your brodie salon…

Just sit there..

And then see the magic..

…Without any word spat on your mouth..

Your hair would be perfect 👌..

4.Doctor..

This can go scary…😱

Would you try the new doctor…in your town.

Who knows what medicine he would give..

What fees would he take…?

Most Importantly…

Will You even be alive after his treatment..

If these personal reasons make you wet your mind

Won't those new clients make you question your thoughts..

Would they even pay you at the time…

Think In Peace..

Stick around..

P.S.

Follow me on

and X..

More of my Insights goes there often…

Also there are many lead magnets coming your way…

If you're a Biz Owner/Coach/Founder/Agency Owner…

You'd definitely find me interesting…

I'll be consistent in solving your problems here for free..

Why not Shoot me a DM on my LinkedIn to let me handle your email list…

We'll discuss your problems there..

Till then

We'll meet later..

Yours “Toddler-Handler” Raj..